It is a general fact that any business/company/organization requires a website to operate properly in today’s internet world. And there are diverse reasons why. Your website can be your ultimate tool, marketing strategy, and welcoming agent all wrapped in one – and when you carry out the calculation of what you would be paying for each, I just mentioned it proves that owning a website is a fraction of the price.
Now let’s delve into the main reason for having a website and the benefits you will gain…
*It can be the identity of your business
Most people go on the internet to know the price of what they intend to buy before going out to buy it because they don’t want to be cut off guard when entering a shop to purchase a shoe for #10,000 and being told the price is #30,000. Such events throw a lot of people off balance because the money budgeted to buy that pair of shoes is below the actual price and the customer ends up leaving the shop. But just imagine you have a website with the full details about your business meaning before the customer enters your stop, he/she must have known the price for your goods and will be prepared before entering your shop meaning your website can be your receptionist.
And in addition, it can be your staff that is always present at work.
*It is 24 hours
This is another importance of having a website. A lot of businessmen especially in Nigeria open their business from 8 am – 5 pm. And they close till the next day. But for a business that owns a website, for example, an eCommerce website is always open 24/7 and anybody can go on the website at any time to purchase goods and the owner of the business receives the payment to his/her bank account even while sleeping.
But a business that doesn’t have a website will need to open the shop before sales can be made.
*Online Brochure
Your website grants you free access to global marketing meaning it exposes your business to every part of the world at large and people from far away can land on your website and if they are satisfied with what you offer, they can make a purchase directly from your website.
*Communication with customers
Having a blog or news page on your website as a businessman gives you an easy means of updating your clients on the latest promos, and offers you are offering, and it is an easy means for your customers to communicate with you about their opinion regarding your latest offers.
*Marketing
A website has helped a lot of small businesses compete with business gurus through digital marketing. To call yourself a digital marketer you must have a website whereby people would visit when adverting your business online.
*Different from social media
You would be wrong to think that if you have a social media page you don’t need a website. They both work together technically. Your social media page can’t give your visitors or prospective clients the full details of your business, but your website can.
With some points of view listed in the above article, I believe you now have some ideas of the relevance of owning a website as a businessman/woman and I would encourage you to take a step today of owning a website for your business.
You can decide to follow us on the following social media handle.
Visit our Home page to know more about us.
